Tag Archives: ppc

Text Ads Still Reign for PPC Marketers

Thu Oct 5, 2017

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Whether businesses are spending $50,000 or $5 million a month on PPC advertising, they need to stay current with the latest trends. Hanapin Marketing’s The State of PPC 2017-2018 survey shares what advertisers and agencies are saying about their future spending plans.

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Steer Your Clients Away from These Paid Search Mistakes

Thu Jul 27, 2017

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If your B2B accounts are getting ready to start a PPC program, help them avoid the mistakes outlined by Pauline Jakober in her recent searchengineland.com post.

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AE Audits Her Way to New Digital Business

Tue Feb 28, 2017

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At KTUU-TV, Kayc Carlson’s client is in battle with two of its biggest competitors and is always fighting to win over a bigger chunk of the market place.

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Help SMB Owners Feel Confident about SEM, SEO

Tue Feb 7, 2017

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A new Manta survey found 40 percent of small business owners did not feel their use of AdWords yielded any new business leads, while an additional 33 percent said AdWords produced very few leads.

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3 Remarketing Facts to Power Up Pay-Per-Click

Tue Oct 13, 2015

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The strategy of retargeting ads aims to keep your client’s brand front of mind with consumers, and when done correctly, it can make a dramatic difference in pay-per-click strategies. Here are 3 facts advocating the use of this strategy.

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Are Your Digital Clients’ PPC Campaigns Destined to Fail?

Tue Sep 30, 2014

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Pay-per-click (PPC) advertising can be an easy, effective way to reach your target audiences online, but a few missteps can derail success.

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