Diane Stojakovich had a unique retailer she wanted to upsell. The business only sells concrete pieces, such as planters, benches, urns, birdbaths and fountains. The owner typically only advertises for his two annual sales, Memorial Day and Labor Day.
Tag Archives: print
Tue Apr 4, 2017
Tue Jan 26, 2016
According to the State of Retail 2016 report from TimeTrade Systems, the in-store experience is as important as ever, but your clients also have to run ad campaigns in the right formats to attract attention.
Wed Nov 11, 2015
The shift from print to digital seems inevitable, but researchers are arguing that something is being lost in translation. The ability to recall what we’ve read is less impressive when we consume digital content and this detail has big implications for advertising.
Tue Sep 1, 2015
Medical professionals make the perfect audience for digital advertising. Or, do they? The latest Kantar Media ad buying stats, cited by Medical Marketing and Media, show a robust demand for print ads.
Wed Sep 10, 2014
If you’re selling to middle-market retailers, you’ll want to check out the GE Capital report released this summer. These retailers, with an average of $225 million in annual revenue, are facing increased competition as they transition to mobile commerce. And, reps who sell traditional print shouldn’t overlook this market.
Thu Apr 17, 2014
If you’re selling traditional newspaper media space, remind your advertisers that offering discounts through print coupons can yield big returns. The latest research from the Integer Group M/A/R/C reveals the widespread influence coupons have on where people shop. While mobile apps are making inroads into the coupon market, circulars and newspapers remain the top source […]
Tue Feb 11, 2014
If your clients are telling you that nobody pays attention to traditional media anymore, it’s time to bring up the subject of trust. Consumers might be flocking to Twitter or another social media outlet to learn about breaking news. But, they know that these sources often get the details wrong, according to Edelman’s Trust Barometer […]
Wed Nov 27, 2013
Home sales and prices are on the rise again which means realtors have more properties to market. Consumers are spending more time than ever researching properties online but industry research suggests that realtors who want to move their inventory quickly should be advertising in both digital and traditional channels.
Wed Oct 2, 2013
You probably know that your clients are already planning their holiday ad campaigns. In some industries, these plans were underway in August. New research from Experian shows that holiday strategies vary by sector. The firm’s report shows that while digital is king, many marketers will also be buying print this year.