Tag Archives: programmatic

Over Half of Marketers Hesitant About Open Ad Exchanges

Thu Aug 24, 2017

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Frustrated marketers are pulling the responsibility for digital advertising placement away from agencies and managing the process in-house, reports the Wall Street Journal.

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Native Advertising is Tops with Entertainment, Professional Services

Thu Jul 13, 2017

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entertainment

Media Radar analysts have detected a drop in programmatic advertising this year. They also note a huge jump in native ad demand and a new shift for print. Here are the details.

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Why Your Clients Should Buy Digital Directly From You

Fri Apr 14, 2017

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Display ads purchased through programmatic means ads are particularly vulnerable to trouble. Either, they appear on a part of the page where nobody can see them, or the reported views are connected to bots.

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Rubicon: Targeted Digital Media Buys Can Increase ROI by 22%

Fri Dec 9, 2016

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shopping

If your clients want to connect with younger consumers, they should allocate more of their marketing funds to targeted digital media buys. In a new study, Rubicon researcher sexplain exactly what percentage of the media budget should be directed to programmatic buys and the specific sales boosts an average advertiser can expect

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18 Words to Make You Look Smarter

Tue Nov 29, 2016

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Garett Sloane rounded up some digital-age vocabulary for AdAge.com recently, and I wanted to make sure you familiarized yourself with the latest industry speak. I’ve included a few key words here, but definitely read Sloan’s entire list to be come well-versed.

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70% of B2B Marketers to Boost Programmatic Ad Spend

Mon Nov 21, 2016

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programmatic

A new report from Dun & Bradstreet – Programmatic Advertising and The B2B Marketer – outlines the challenges B2B operators face when buying through programmatic. Media reps should be ready to answer questions on programmatic from the many B2B marketers who find the process confusing.

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B2B Marketers to Buy SOME Programmatic Digital Display Ads

Tue Jun 21, 2016

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It’s looking like more of your small business owners are dipping their toes into the programmatic media buying swimming pool. eMarketer has what you need to know.

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Agencies: Biggest 2015 Industry Change is Digital Ad Spending

Fri Feb 13, 2015

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Agencies are seeing more marketers willing to spend on media this year. Whether you are working with agencies or marketers on media purchases, you’ll want to check out STRATA’s report to see where the ad money will be spent.

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20% of Agencies Trust Programmatic Buying

Fri Nov 14, 2014

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When selling digital to your clients, does the idea of programmatic buying return a blank stare of confusion? More than likely the answer is yes, but the landscape may finally be changing!

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