Tag Archives: Research

4 Ways to Prep for Successful Sales

Fri Jul 14, 2017

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The key to landing a good sale is to be as prepared as possible for it. Here are a few things you can review before each of your sales so that you can make sure you bring your a-game.

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How to Sell to the C-Suite

Thu Jun 15, 2017

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boss

It’s easy to freak out about the idea of sitting in front of the polished walnut desk that belongs to the top brass. Instead of letting the power title and upscale furniture rattle you, focus on what you need to do to win the business.

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4 Quick Tips to Conquer the Realm of B-to-B Customer Service

Fri Apr 14, 2017

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Giving exceptional customer service in the B-to-B industry is exceedingly more complicated than traditional business to customer service. How do you prepare for the treacherous road ahead?

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10 DOs and DON’Ts When Selling with Research

Fri Oct 3, 2014

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My friend and sales expert Jeffrey Gitomer likes to say “If you say it, it’s bragging. If someone else says it, it’s proof.” There are times when you want to use a piece of research to really drive home why an advertiser should be spending more with you. So here are 10 DOs and DON’Ts […]

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Research Is Just One Pillar of A Successful Sales Pitch

Tue Feb 25, 2014

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Successful sales pitches include five necessary elements, according to Ray Carroll, director of sales at Marketo. Looking back on his experiences in sales, Carroll pinpointed five “pillars” that he considers to be vital to the pitch process

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Best of 2012: 10 Resources for Media Sales Reps to Bookmark

Thu Jan 3, 2013

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Do you keep up with the latest news in advertising and media? Here are 10 resources to increase your knowledge and stay up to date in our industry.

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3 Things to do During the Holiday Slowdown

Fri Nov 23, 2012

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The time between Thanksgiving and New Year’s is traditionally a slow time for media sellers as clients’ holiday campaigns are in full swing. Here are 3 things you can do to take advantage of this “downtime.”

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10 Resources for Media Sales Reps to Bookmark

Fri Oct 19, 2012

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Do you keep up with the latest news in advertising and media? Here are 10 resources to increase your knowledge and stay up to date in our industry.

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Increase Media Sales with a Secret Weapon: Company Research on LinkedIn

Fri Jul 20, 2012

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Conducting research on a company is an important part of the sales process. You can gain valuable insights about prospects by spending some time on LinkedIn. Here is an easy way to check out a company and possibly connect with a decision-maker on LinkedIn.

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