Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?
Tag Archives: retail
Wed Mar 15, 2017
Wed Sep 28, 2016
Deloitte’s new Digital Divide Study shows the growing power of digital as consumers of all ages turn to their mobile devices multiple times during a shopping trip. To escape the digital divide, your clients must target their digital marketing to ‘moments that matter.’
Fri Jul 11, 2014
Does your leadership strategy need a reset? Susan Reda considered this question her Reimagining the CEO article posted on the NRF site. Reda discussed the revolving CEO door syndrome at many of the top retailers across the U.S. as we move through a disintermediated world of commerce. The inspiration for her discussion was the STORES […]
Wed Jan 22, 2014
If you’ve been charged with selling digital media space, you might suspect that some industries are buying more of this format than others. New research from Emarketer confirms this suspicion. Sectors which are spending the most on digital include retail, automotive and financial services. These industries also spend more heavily on direct response than branding.
Wed Aug 22, 2012
There’s a new trend helping malls gain in popularity again. And I think that means money is trending in YOUR direction!
Wed Sep 14, 2011
Retailers have traditionally used emotional triggers to connect with consumers during the all-important holiday shopping season. New research indicates shoppers may not feel the usual connection with traditional retailers, which could spell trouble.
Wed Aug 24, 2011
While many media types are seeing a slowing in their advertising sales recovery, online advertising continues to grow. While retail continues to lead in online ad spending, automotive is poised to move into the number two position over the next two years.
Fri Feb 4, 2011
Advertising sales managers and account executives expect increased ad revenues this year from several categories, according to the 2011 Local Ad Sales Forecast. Sectors with projected growth include health care, retail, automotive and restaurant. With mid-term elections over, most expect decreased revenue from government/political advertising.
Fri Jun 4, 2010
I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.