Tag Archives: retail

What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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Digital Impacts 56% of In-Store Retail Spending

Wed Sep 28, 2016

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retail

Deloitte’s new Digital Divide Study shows the growing power of digital as consumers of all ages turn to their mobile devices multiple times during a shopping trip. To escape the digital divide, your clients must target their digital marketing to ‘moments that matter.’

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Ask the Right Questions as a 21st Century Leader

Fri Jul 11, 2014

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Does your leadership strategy need a reset? Susan Reda considered this question her Reimagining the CEO article posted on the NRF site. Reda discussed the revolving CEO door syndrome at many of the top retailers across the U.S. as we move through a disintermediated world of commerce. The inspiration for her discussion was the STORES […]

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Target Retail, Automotive, and Financial Services to Increase Digital Sales

Wed Jan 22, 2014

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If you’ve been charged with selling digital media space, you might suspect that some industries are buying more of this format than others. New research from Emarketer confirms this suspicion. Sectors which are spending the most on digital include retail, automotive and financial services. These industries also spend more heavily on direct response than branding.

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Be Sure to Get Your New Dress with a Baked Potato on the Side

Wed Aug 22, 2012

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There’s a new trend helping malls gain in popularity again. And I think that means money is trending in YOUR direction!

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Retailers Need to Connect with Consumers for Holiday Success

Wed Sep 14, 2011

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Retailers have traditionally used emotional triggers to connect with consumers during the all-important holiday shopping season. New research indicates shoppers may not feel the usual connection with traditional retailers, which could spell trouble.

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Automotive the Hot Category for Online Ad Spend

Wed Aug 24, 2011

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While many media types are seeing a slowing in their advertising sales recovery, online advertising continues to grow. While retail continues to lead in online ad spending, automotive is poised to move into the number two position over the next two years.

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Local Ad Sales Forecast: Increased Revenues Expected in Health Care, Retail, Automotive

Fri Feb 4, 2011

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Advertising sales managers and account executives expect increased ad revenues this year from several categories, according to the 2011 Local Ad Sales Forecast. Sectors with projected growth include health care, retail, automotive and restaurant. With mid-term elections over, most expect decreased revenue from government/political advertising.

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Sell the Spot EFFECTIVELY with These 3 Rules

Fri Jun 4, 2010

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I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.

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