Tag Archives: ROI

Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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Using 3 Ad Formats Boosts ROI 23%

Thu Oct 6, 2016

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ads

These days, we’re all being led to believe that people are using their smartphones as their constant media source. In truth, ad campaigns spread across multiple formats have a bigger impact on ROI for marketers.

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Drive Email ROI With These Easy Tips

Thu Apr 7, 2016

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email

Poor email ROI got your clients down? Help them turn those numbers around by implementing some valuable tips from Director of Marketing Operations at Skyword Adam Vavrek.

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Pinterest-ing Tactics to Power Up Your Clients’ Social Strategies

Tue May 26, 2015

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Pinterest is stepping up its game in the advertising business with a Pinteresting assortment of new ad units, features, tools and pricing mechanics for marketers.

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Big Change Coming to Instagram Ads: Clickable Links!

Thu Mar 12, 2015

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If your clients have been hesitant to launch an Instagram campaign for fear of having their ads breezed by, we have good news for you! Instagram has finally released a new ad format that shows clickable links!

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Convert the Skeptics: 4 Reasons Digital Advertising Works

Thu Jan 15, 2015

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Breaking news: Digital advertising works for brand marketers! Ok, you probably already knew this, but I’m sure you have a few clients that hesitate when it comes to digital advertising. So how can you convince them to take the plunge?

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What Marketers Need Before They’ll Boost Mobile by 10%

Wed Sep 17, 2014

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Is lack of attribution technology holding back marketers from investing in mobile? The findings from the new “Master Mobile Measurement to Unleash True Cross-Channel Advertising” study, released by Acxion and 4INFO, suggest marketers are reluctant to spend more on cross-channel campaigns, especially those that include mobile.

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