Tag Archives: selling digital

48% of Marketers Struggle with Digital Content Creation

Mon Mar 27, 2017

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seo-strategy-512x341

If your prospects and clients want to stay relevant online, they need to work on their websites constantly. Better yet, they could hire you to manage the messy process of SEO and content creation.

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Use These Ad Strategies to Help Your Furniture Retailers

Thu Mar 16, 2017

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furniture

In its State of Advertising report, Home Furnishings Business discusses strategies smaller furniture retailers should be taking to promote their businesses in today’s new digital climate. Reps should share these tips with retailers to boost client loyalty and revenue.

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How to Improve Search Ad Effectiveness

Mon Mar 13, 2017

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search

Few digital formats are less understood than search. A new paper published by Michael Luca, an assistant professor at Harvard Business School, and Daisy Dai, a professor at Lehigh University, answers all of the questions about search that you’ve been afraid to ask.

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SMBs to Boost 2017 Ad Spending

Thu Mar 9, 2017

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bookstore

In its most recent Local Commerce Monitor, BIA/Kelsey reports that Plus Spender SMBs are poised to increase ad spending this year. These marketers are now using nearly 21 different media platforms to promote their products and services.

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SMI: TV and OOH Take Dollars from Digital

Tue Mar 7, 2017

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Standard Media Index (SMI), today unveiled updated figures for January 2017. For the second month in a row, advertising spend on digital platforms only saw single digit growth compared to the same time period in 2016.

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CMO Survey: Small Increase in Traditional Ad Spend Projected

Thu Mar 2, 2017

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Modern business concept

The latest CMO Survey, produced in conjunction with Dr. Christine Moorman, indicates businesses, on average, will spend up to 10.9% more on marketing in the next 12 months. Survey participants also noted, for the first time in years, their intent to purchase more traditional advertising.

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64% of “Pessimistic” Shoppers Rely on Advertising Circulars

Mon Feb 27, 2017

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circulars

The growing sense of economic well-being won’t change the kind of behaviors most consumers learned during the Great Recession: there’s no need to pay extra for a product when they don’t have to. Ads that emphasize deals and private label savings will continue to drive sales.

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46% of SMBs to Launch New Advertising in 2017

Fri Feb 24, 2017

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smallbusinesscandystore

The results of the 2016 Year-End Economic Report from the National Small Business Association show small businesses have an optimistic outlook for 2017.

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Pitch Reputation Management, Branding Campaigns To Improve Your Clients’ Outcomes

Thu Feb 23, 2017

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reputationmanagementhealthcare

Are your clients fortunate enough to be operating in an industry that enjoys a favorable reputation with the public? If not, a branding campaign to improve image may be in order.

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