Tag Archives: selling digital

Email Rules for 67% of Millennials

Fri Jun 23, 2017

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millennials

Out of all the generations studied by Yes Lifecycle Marketing, millennials are the most brand loyal. This tendency makes them the perfect target for email campaigns.

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Digital Video To Drive Sales in Travel, Auto Verticals

Fri Jun 16, 2017

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Auto

Marketers are getting the message that digital video can be a powerful branding tool. New research from Marketingprofs shows the steps marketers are taking to use the format as a sales tool, as well.

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Mary Meeker: Mobile Ad Spend Has Room to Grow

Thu Jun 15, 2017

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digital

When Mary Meeker speaks, people listen. Here’s what she is saying this year about advertising and a couple of important industry verticals.

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53% of Marketers to Connect Trade and Brand Budgets

Mon Jun 12, 2017

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trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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51% of Agencies, Marketers Say TV is Best for Reaching Baby Boomers

Mon Jun 5, 2017

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boomer

Baby boomers have adopted many of the digital habits popular with younger consumers, but, at the end of the day, they reach for the remote control and settle in front of the TV.

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BIA/Kelsey: National Brands to Increase Local Ad Spending

Thu Jun 1, 2017

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local

The Win of Going Local, a BIA/Kelsey report produced with Mediamax network, lists the ways local media sales reps can tap into the increased national ad money that is targeting the local market.

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E-Commerce Now Accounts for 20% of Discretionary Spending

Fri May 26, 2017

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discretionary

If your clients are still hesitating to take the e-commerce plunge, share the statistics from comScore’s State of the U.S. Online Retail Economy report with them and then encourage them to increase their advertising.

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44% of Consumers Prefer Digital Streaming Ads to Traditional TV Ads

Thu May 25, 2017

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streaming

A new IAB study reveals a significant change in the number of consumers who are ‘mostly’ watching streaming digital video. This change has big implications for your advertisers.

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Do Your Clients Know These Email Marketing Secrets?

Mon May 22, 2017

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email

Yes Lifecycle Marketing has released a new benchmark report showing the importance of new subscribers and triggers in email marketing campaigns. If you want to know which day of the week your clients should release their campaigns, read on.

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