Tag Archives: selling digital

Do Your Clients Know These Email Marketing Secrets?

Mon May 22, 2017

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email

Yes Lifecycle Marketing has released a new benchmark report showing the importance of new subscribers and triggers in email marketing campaigns. If you want to know which day of the week your clients should release their campaigns, read on.

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Brand Building, Content Marketing Top Priorities for B2B

Fri May 19, 2017

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content

The new 2017 Digital Trends in B2B report, jointly published by Econsultancy and Adobe, reveals that 58% of B2B marketers will spend more money on content marketing this year.

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Help Clients Design Ads for Maximum Positive Impact

Mon May 15, 2017

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ads

In this digital age, a significant percentage of people employ ad-blocking technology, because they’re tired of encountering marketers’ messages everywhere they look. There are tactics your clients can use to make their ads more appealing.

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Consumers Still Prefer Traditional Over Digital Ads

Fri May 12, 2017

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newspapers

These days, consumers spend more of their media time with online formats, but they prefer traditional advertising. So how can media sales reps explain this situation to clients? Let’s take a look at a few details.

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Original Digital Programming Drawing More Ad Money

Thu May 11, 2017

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programming

New digital networks are popping up, with their own original programming. This content has attracted an increasing amount of ad money.

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50% of Franchise Revenue Driven by Promotions

Mon May 8, 2017

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franchise

Local core small businesses, whether they are independent or members of a franchise organization, need your help in putting together a good advertising campaign.

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Are Your Clients Missing Out on the Power of Google Shopping Ads?

Thu May 4, 2017

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shopping

It took advertisers a while, but they’re now hooked on Google Shopping Ads. Sidecar reports that the typical marketer spent 53% of their Google AdWords budgets on shopping ads in 2016.

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Do Your Clients Need Help with Native Ads?

Mon May 1, 2017

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native

Over 90% of publishers who participated in Adsnative Q1 2017 State of Native Advertising survey reported increases in native advertising revenue for last year. To stay competitive, publishers need to emphasize how they’re helping marketers optimize this spending.

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Your Client’s Brand and Offensive Content

Fri Apr 28, 2017

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offensive

The social media world may be all about celebrating free speech, but that doesn’t mean your clients want their ads to be associated with a video uploaded by jihadists.

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