Tag Archives: selling digital

Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Car Dealerships Driving Demand for Digital

Fri Aug 11, 2017

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auto-dealer

Auto dealers and manufacturers are following the general trend of shifting more ad money into digital formats. In fact, well over half of auto dealer ad spending is now digital, according to Borrell Associates

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How to Maximize Your Client’s ROI with SMS Marketing

Thu Aug 10, 2017

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SMS

If your clients want to try something a little different, suggest a text message campaign. This format might seem old-school to some marketers, but Chris Camps, writing for ClickZ, argues that SMS marketing is under-utilized.

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Nielsen: Baby Boomers Are Watching Nearly 7 Hours of TV Every Day

Fri Aug 4, 2017

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boomers

The newly released data from Nielsen shows a big difference between baby boomers and millennials in terms of TV viewing. You’ll want to check out some of these key statistics before making your next pitch to a client.

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20% of Digital Marketers to Start Buying Traditional Media

Mon Jul 31, 2017

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radio

Marketers remain committed to increasing their spending on digital ad formats. Once recent survey of small business owners and employees finds that traditional media may be poised to recapture some lost ad revenue.

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New Local Opportunity: Capturing Local Audience Data

Fri Jul 28, 2017

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local

One way for local media companies to compete against tech giant is to sell local audience data to SMBs, say experts who recently gathered at an industry event.

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Steer Your Clients Away from These Paid Search Mistakes

Thu Jul 27, 2017

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search

If your B2B accounts are getting ready to start a PPC program, help them avoid the mistakes outlined by Pauline Jakober in her recent searchengineland.com post.

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Magazine Publishers to Snag More Digital Video Ad Money

Fri Jul 21, 2017

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content

Magazine publishers are exploring a range of new revenue streams. The most promising strategy may be all about digital video, but a Wall Street Journal article cautions that the shift will pose both opportunities and challenges.

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PwC: Consumers to Shift Entertainment, Media Spending to New Digital Platforms

Mon Jul 17, 2017

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entertainment

As new sources of entertainment become available, consumers are reviewing how to spend their time and money. PwC has released its 18th Global Entertainment and Media Outlook report which projects consumer spending on 17 entertainment categories for the next five years.

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