Tag Archives: selling traditional

53% of Marketers to Connect Trade and Brand Budgets

Mon Jun 12, 2017

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trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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51% of Agencies, Marketers Say TV is Best for Reaching Baby Boomers

Mon Jun 5, 2017

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boomer

Baby boomers have adopted many of the digital habits popular with younger consumers, but, at the end of the day, they reach for the remote control and settle in front of the TV.

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50% of Franchise Revenue Driven by Promotions

Mon May 8, 2017

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franchise

Local core small businesses, whether they are independent or members of a franchise organization, need your help in putting together a good advertising campaign.

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Out-of-Home Media Grew Over 3% in 2016

Thu Apr 27, 2017

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The Outdoor Advertising Association of America recently reported the final industry spending for 2016, which amounted to a 3.1% increase over the previous year.

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Luxury Marketers to Target Consumers with More Digital Ads

Mon Apr 24, 2017

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luxury

Luxury marketers resisted digital marketing for years. These enterprises now know they need to follow their audiences online to stay relevant.

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Why Your Clients Should Add Coupons to Their Promotional Mix

Fri Mar 17, 2017

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coupon

The recently published 2K17 Coupon Intelligence Report from Valassis reveals that print remains the coupon format of choice for consumers. But the report points out a noticeable shift from previous years.

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Help Your Clients Lay the Groundwork for a Winning Holiday Season

Fri Mar 10, 2017

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Your clients are still probably assessing the successes and failures they experienced during the 2016 holiday shopping Online during holiday season. As the latest eMarketer findings show, it’s never too early to set a holiday marketing plan in motion.

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46% of SMBs to Launch New Advertising in 2017

Fri Feb 24, 2017

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The results of the 2016 Year-End Economic Report from the National Small Business Association show small businesses have an optimistic outlook for 2017.

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PQ Media: Out of Home Exposure Rises to 66 Minutes a Week

Mon Jan 23, 2017

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OOH

According to PQ Media, out-of-home media space providers earned $39.23 billion in 2016. OOH media companies can anticipate a strong 2017 as well.

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