Tag Archives: selling traditional

Large Tech Companies Drive Huge Boost in Digital Advertising

Mon Aug 21, 2017

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tech

There was good and bad news in the most recent forecast issued by Brian Wieser, a senior research analyst for Pivotal Research Group. The good news is the ad market looks strong.

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Vendors Shifting More Coupons to Digital, Mobile Formats

Fri Aug 18, 2017

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coupon

Promotions in the form of coupons are a key strategy used by vendors to drive consumer traffic to retailer stores and online sites. Smaller companies, especially regional brands, can build sales by working with retail partners to develop coupon-based promotions.

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Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Nielsen: Baby Boomers Are Watching Nearly 7 Hours of TV Every Day

Fri Aug 4, 2017

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boomers

The newly released data from Nielsen shows a big difference between baby boomers and millennials in terms of TV viewing. You’ll want to check out some of these key statistics before making your next pitch to a client.

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20% of Digital Marketers to Start Buying Traditional Media

Mon Jul 31, 2017

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traditional

Marketers remain committed to increasing their spending on digital ad formats. Once recent survey of small business owners and employees finds that traditional media may be poised to recapture some lost ad revenue.

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Are Your Prospects Buying on “Gut” or Data?

Fri Jul 7, 2017

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buying

When a prospect finally buys the media proposal you’ve put in front of her, do you know what has driven her decision? Borrell Associates looked at this topic recently and reported their results in a webinar.

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53% of Marketers to Connect Trade and Brand Budgets

Mon Jun 12, 2017

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trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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51% of Agencies, Marketers Say TV is Best for Reaching Baby Boomers

Mon Jun 5, 2017

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boomer

Baby boomers have adopted many of the digital habits popular with younger consumers, but, at the end of the day, they reach for the remote control and settle in front of the TV.

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50% of Franchise Revenue Driven by Promotions

Mon May 8, 2017

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franchise

Local core small businesses, whether they are independent or members of a franchise organization, need your help in putting together a good advertising campaign.

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