Tag Archives: selling traditional

Marketers to Update Ad Campaigns to Connect with Do-It-For-Me Millennials

Thu Oct 19, 2017

0 Comments

millennials

To intrigue today’s young buyers, marketers have used tactics like social selling to show their responsible side, which often results in greater loyalty and higher sales. As millennials age and engage in more ‘adulting,’ marketers have found another way to appeal to this group.

Continue reading...

60% of Consumers Say TV is Most Entertaining Ad Format

Mon Oct 16, 2017

0 Comments

entertaining

While consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.

Continue reading...

80% of Marketers Now Using Attribution on Some or All Campaigns

Fri Oct 13, 2017

0 Comments

attribution

The marriage of big data and digital advertising should be able to deliver accurate attribution statistics for media buyers. With so many digital channels now available, your clients want to know if they should put more money into email or if they would reach more consumers with a video ad campaign.

Continue reading...

TV Predicted to be the Media Winner in 2018 Midterm Election Cycle

Mon Oct 9, 2017

0 Comments

election

It’s not too early to start thinking about midterm elections. In 2018, Democrats will try to regain control of Congress by winning seats, while Republicans will try to hold onto their slim margin of power.

Continue reading...

Successful B2B Operators Spend 40% of Marketing Budget on Content

Fri Oct 6, 2017

0 Comments

content

B2B operators have been busy refining their content marketing strategy this year. As they see the improved ROI from their focused efforts on content, the vast majority of B2B companies will expand their use of the format in 2018.

Continue reading...

Private Label CPG Marketers to Change Advertising

Mon Oct 2, 2017

2 Comments

brand

During the recession, consumers shifted their CPG spending to private label brands, primarily to save money. How are well-known CPG brands faring this year? The Integer Group took a look and has the following advice for your clients.

Continue reading...

Your Clients Want Help with Media Mix

Fri Sep 22, 2017

0 Comments

media-mix

Pity your poor marketers. They are trying to make the best decision regarding their media mix in an environment that’s now chock full of advertising possibilities.

Continue reading...

Which Bricks-and-Mortar Retailers Will Survive E-Commerce?

Mon Sep 18, 2017

0 Comments

bricks

The new CMO Survey points out that B-to-C operators say over 13% of revenue now comes from their online efforts. Changes like these have big implications for the type of advertising your accounts will want to buy. Before you hit the panic button, check out which sectors of retail are most likely to become more […]

Continue reading...

Broadcast-only TV Homes on the Rise

Fri Sep 15, 2017

0 Comments

broadcast-only

It’s been a challenge to get good data on how many people are relying on local broadcast TV, perhaps supplemented by a subscription or two to streaming video services. Recently, Ion Media asked Nielsen research to take a look at the issue. The results are astounding.

Continue reading...
Quantcast
Quantcast