In North Carolina, the City of Morganton Municipal Auditorium was experiencing drops in attendance from the general public.
Tag Archives: SEM
Tue Apr 25, 2017
Tue Mar 21, 2017
Natasha Holly set out to gain new business for the Dover Post and help a small business owner get back on his feet. She called on a roofer who had been a contractor for many years, but a severe illness had taken him out for approximately 5 years.
Tue Feb 7, 2017
A new Manta survey found 40 percent of small business owners did not feel their use of AdWords yielded any new business leads, while an additional 33 percent said AdWords produced very few leads.
Tue Sep 13, 2016
The 1st Quarter 2016 Sell Smarter! Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.
Tue Aug 4, 2015
The age-old question for digital marketing: SEO or SEM? If your small and midsize business owners are asking you this question, you can provide them with the perfect answer after asking a few questions of your own.
Wed Apr 15, 2015
Most smaller marketers don’t have the resources or expertise to effectively manage SEM. In particular, your clients are probably ignoring negative keywords. That’s a mistake.
Tue Jan 27, 2015
If there’s one marketing format that confuses small business owners, it’s search. In addition to that confusion, some types of SMB owners – especially franchisees – have to get search just right.
Tue Sep 16, 2014
Last week, I highlighted a study that pointed to the power of uncommon terms in search engine optimization (SEO). Search continues to be a hot area for marketers. Earlier this month, Alexandra Tachalova, brand manager at SEMrush, tackled the topic of AdWords and discussed the strategy of connecting with buyers when using this Google tool.
Fri May 21, 2010
Search marketing really does drive sales, and retailers and manufacturers are big fans. Internet Retailer just surveyed 102 Web-only retailers, chain retailers, catalogers and consumer brand manufacturers this month, and they found that search engine marketing is one of Internet retailing’s fundamentals. According to the report, “28% of merchants report more than 25% of their […]