Tag Archives: SEM

Digital Specialist Plays to the Audience for the Win

Tue Apr 25, 2017

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In North Carolina, the City of Morganton Municipal Auditorium was experiencing drops in attendance from the general public.

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Digital Audit Blends Old and New Worlds for Sales Success

Tue Mar 21, 2017

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Natasha Holly set out to gain new business for the Dover Post and help a small business owner get back on his feet. She called on a roofer who had been a contractor for many years, but a severe illness had taken him out for approximately 5 years.

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Help SMB Owners Feel Confident about SEM, SEO

Tue Feb 7, 2017

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search

A new Manta survey found 40 percent of small business owners did not feel their use of AdWords yielded any new business leads, while an additional 33 percent said AdWords produced very few leads.

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New Video! AE Closes $24,000 and Another Earns Respect in Digital

Tue Sep 13, 2016

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The 1st Quarter 2016 Sell Smarter! Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.

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SEO or SEM: 4 Questions to Uncover the Optimal Strategy for SMBs

Tue Aug 4, 2015

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search

The age-old question for digital marketing: SEO or SEM? If your small and midsize business owners are asking you this question, you can provide them with the perfect answer after asking a few questions of your own.

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Help Your Client Use Negative Keywords in Search Campaigns

Wed Apr 15, 2015

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search

Most smaller marketers don’t have the resources or expertise to effectively manage SEM. In particular, your clients are probably ignoring negative keywords. That’s a mistake.

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Do Your Franchisee Clients Know The Secret to Successful Search Marketing?

Tue Jan 27, 2015

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search

If there’s one marketing format that confuses small business owners, it’s search. In addition to that confusion, some types of SMB owners – especially franchisees – have to get search just right.

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Are Your Clients Using the Best AdWords Triggers?

Tue Sep 16, 2014

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Last week, I highlighted a study that pointed to the power of uncommon terms in search engine optimization (SEO). Search continues to be a hot area for marketers. Earlier this month, Alexandra Tachalova, brand manager at SEMrush, tackled the topic of AdWords and discussed the strategy of connecting with buyers when using this Google tool.

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SEARCH and You Will Find the Returns Your Clients Want

Fri May 21, 2010

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Search marketing really does drive sales, and retailers and manufacturers are big fans. Internet Retailer just surveyed 102 Web-only retailers, chain retailers, catalogers and consumer brand manufacturers this month, and they found that search engine marketing is one of Internet retailing’s fundamentals. According to the report, “28% of merchants report more than 25% of their […]

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