Tag Archives: smartphone

And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Can You Guess Which Industry Has an Average Email Open Rate of 55.9%?

Wed Mar 29, 2017

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There are so many industries using this medium, but which one dominates email advertising?

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60% of U.S. Adults Chose Mobile Devices Over PCs During Purchase Process

Thu Mar 19, 2015

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digital

E-commerce is a growing industry, but it remains a tiny piece of the pie when compared to offline spending. But, while offline spending is where most of the money is being spent, mobile has become the leader in where consumers look for information during the purchase process.

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Half a Billion to be Spent on the New Moto X Advertising

Tue Jul 23, 2013

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The smartphone market might seem crowded to many consumers these days. But that detail isn’t deterring Google, the new owner of famed handset manufacturer Motorola. The folks at Motorola Mobility have been hard at work designing a new smartphone which is due for release this fall and will be backed up with an advertising war […]

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What Do Consumers Consider Necessities?

Wed Nov 23, 2011

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Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

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It’s OK. It’s Just Google. Everybody’s Doing It.

Fri Oct 7, 2011

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Well, the Google Overlords are one step closer to ruling the world and creating their society of devoted marketing minions now. With Google’s new Our Mobile Planet website (pretty sure the original web name was Our Google Planet but they realized it just might be too obvious), dedicated to research on mobile marketing for marketers […]

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Smartphone Apps for the Mobile Sales Force

Thu Sep 15, 2011

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Countless mobile apps are available, providing entertainment, assistance and social connection. As part of the sales force, why not take advantage of this technology for professional benefit?

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More Accessing Local Content Via Mobile

Wed Jul 20, 2011

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The days of those simple cell phones that just made calls and took grainy photos are nearly gone: The smartphone is taking over. Recent Nielsen numbers show as of May 2011, 38 percent of Americans own a smartphone. The good news for local advertisers is that the amount of local content being accessed via mobile […]

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