Tag Archives: smartphone

What We Can Learn From the Past Year’s Video Advertising

Wed Oct 18, 2017

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Within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.

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Move Over, TV; Digital is What Today’s Kids Want

Wed Sep 13, 2017

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Forget sitting around watching TV, today’s kids are all too eager to swap their TV time for a more digital media instead.

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Surprise! Look at Which Demographics are Focusing on Mobile

Wed Sep 6, 2017

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We’ve all been under the impression that the younger half of the population is significantly more mobile-driven than the older generations, but that may not still be the case in the future.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Can You Guess Which Industry Has an Average Email Open Rate of 55.9%?

Wed Mar 29, 2017

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email

There are so many industries using this medium, but which one dominates email advertising?

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60% of U.S. Adults Chose Mobile Devices Over PCs During Purchase Process

Thu Mar 19, 2015

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digital

E-commerce is a growing industry, but it remains a tiny piece of the pie when compared to offline spending. But, while offline spending is where most of the money is being spent, mobile has become the leader in where consumers look for information during the purchase process.

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Half a Billion to be Spent on the New Moto X Advertising

Tue Jul 23, 2013

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The smartphone market might seem crowded to many consumers these days. But that detail isn’t deterring Google, the new owner of famed handset manufacturer Motorola. The folks at Motorola Mobility have been hard at work designing a new smartphone which is due for release this fall and will be backed up with an advertising war […]

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What Do Consumers Consider Necessities?

Wed Nov 23, 2011

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Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

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