Tag Archives: smartphones

Surprise! Look at Which Demographics are Focusing on Mobile

Wed Sep 6, 2017

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We’ve all been under the impression that the younger half of the population is significantly more mobile-driven than the older generations, but that may not still be the case in the future.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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search

In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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26% of Consumers Over Age 65 Make Purchases Via Tablets

Wed Dec 9, 2015

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The latest IAB Digital Shopping Report findings indicate shoppers’ mobile device use varies by age group. Marketers should be tweaking their smartphone and tablet campaigns accordingly.

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Over Half of Kids Prefer TV on Tablets

Wed Jul 8, 2015

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As far as today’s kids are concerned, watching TV on a big screen is BORING. When they want to see their favorite show, they pick up their smartphone or their tablet. This finding comes to us from a new Miner and Co. Studio report.

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QR Codes to Gain Traction as Smartphone Use Increases

Thu Feb 28, 2013

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QR codes, one of the hot marketing stories of last year, are gradually gaining consumer acceptance. Marketers are discovering that consumers tend to use QR codes most frequently when they find them in magazines. In addition, with younger consumers most apt to try QR codes, marketers may want to expand their use of this format […]

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