Tag Archives: SMB

How to Sell Digital Marketing Services to the DIY SMB Owner

Fri Jul 14, 2017

0 Comments

SMB

Despite keeping a hectic schedule, the results of a BIA/Kelsey survey show that nearly half, 48.3% of SMB owners are up for handling their own digital advertising. Here’s what is going on and how you can still sell to them.

Continue reading...

Direct Mail ROI Exceeds 18%

Fri Jun 9, 2017

1 Comment

mail

If your clients are looking for a way to make their messages stand out, talk to them about direct mail.

Continue reading...

42% of SMB Loan Applicants to Spend More on Marketing

Fri May 5, 2017

0 Comments

SMB

It’s been a long time since small business owners have been this optimistic – five years, to be exact. Bank of America has just published its 2017 Small Business Owner report and reveals that these individuals are ready to expand and increase their marketing budgets.

Continue reading...

SMBs to Boost 2017 Ad Spending

Thu Mar 9, 2017

0 Comments

In its most recent Local Commerce Monitor, BIA/Kelsey reports that Plus Spender SMBs are poised to increase ad spending this year. These marketers are now using nearly 21 different media platforms to promote their products and services.

Continue reading...

SMBs to Refine Use of Digital Media

Thu Feb 9, 2017

0 Comments

Your SMB prospects don’t have unlimited budgets to target their potential customers. They may be ready to spend on digital advertising, but they’ll allocate their budgets a bit differently than large marketers. To win their business, you need to finesse your pitch.

Continue reading...

Help SMB Owners Feel Confident about SEM, SEO

Tue Feb 7, 2017

0 Comments

search

A new Manta survey found 40 percent of small business owners did not feel their use of AdWords yielded any new business leads, while an additional 33 percent said AdWords produced very few leads.

Continue reading...

SalesForce: Lack of Automation Holding Back SMB Marketing Programs

Fri Feb 3, 2017

0 Comments

Your SMB owners may know they need to enter the digital world, but a survey from Salesforce finds a significant percentage of these folks are still in the dark ages, especially with automating their marketing process.

Continue reading...

Small Business Optimism Translates to Advertising Boom

Mon Jan 16, 2017

0 Comments

Small business owners haven’t felt this good about the economy since 2004. NFIB President and CEO Juanita Duggan remarks, “Small business is ready for a breakout, and that can only mean very good things for the U.S. economy.”

Continue reading...

58% of Millennial-Owned SMB Marketing Budgets Go Digital

Thu Oct 27, 2016

0 Comments

Millennials are redefining their lives by launching their own businesses their own way. These business owners often spend their advertising budgets with a digital-first mindset, a detail media sellers should be aware of.

Continue reading...
Quantcast
Quantcast