Tag Archives: social media ads

Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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User Generated Content: A Key Ingredient for Marketing Success on Instagram

Tue Jun 16, 2015

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Are your social media clients finding success on Instagram? If not, they might be missing a critical ingredient: User generated content.

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Pinterest-ing Tactics to Power Up Your Clients’ Social Strategies

Tue May 26, 2015

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Pinterest is stepping up its game in the advertising business with a Pinteresting assortment of new ad units, features, tools and pricing mechanics for marketers.

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Take it from Grumpy Cat: Marketing with Memes

Wed Dec 17, 2014

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Ah, the Internet meme. So simple. So satisfying. So silly. So successful. If we learned nothing else from Grumpy Cat, it’s that a meme is memorable. So how can you harness the power of the interwebs and make some memorable memes for your advertisers?

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Sell Like a (Nice) Woman

Wed Dec 11, 2013

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You catch more flies with honey. It’s not just a saying – it’s a mantra for myself and many others. It can be your new sales mantra. Just be nice. That’s all it boils down to. And if you’re already nice, be nicER. It’s a lot harder to hang up on someone who has established […]

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Teens Twitterpated Over Twitter

Mon Dec 9, 2013

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Twitter now ranks ahead of Facebook as teens’ most IMPORTANT social network, according to the semi-annual survey from Piper Jaffray. The study indicates that Facebook’s popularity has weakened considerably among teens: Just 23% named it their most important social network, down from 42% a year ago. By comparison, a leading 26% of teens named Twitter […]

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SMBs LOVE Some Facebook

Mon Dec 2, 2013

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Recently, BIA/Kelsey released some data showing that 3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts. Now the researchers have released further data which puts Twitter in context alongside other social channels. As it turns out, SMBs advertising on Facebook are even more excited about their campaigns: Almost 1/2 […]

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Social Ads Pummel Network Ads

Wed Nov 27, 2013

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During the 3rd quarter, social again beat portals, networks and exchanges in user quality index, according to the latest quarterly “Global Media Intelligence Report” from Neustar Aggregate Knowledge. Social also emerged as the best option for reaching exclusive users at the lowest cost.

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Make Sure You Do These 4 Things

Mon Nov 18, 2013

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Here are some great tips on managing your restaurant clients’ social media sites! David Koji wants you to not just be advertising, but be building loyalty! You need to take a strong hold of your restaurant client’s online presence. The goal is not simply to collect followers; your goal is to attract new customers and […]

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