Tag Archives: social media advertising

Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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4 Social Media Tricks to Transform Products from a “Wants” to “Must-Haves”

Tue Jul 21, 2015

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We are taught at a young age the difference between a “need” and a “want.” Your clients, can convert sales by making their products, so desirable that the craving for them becomes insatiable. And social media is the tool for stirring up these cravings.

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3 Reasons Consumers SHOULD Be Laughing at Your Social Media Marketing

Tue Jul 7, 2015

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If your clients’ social media strategies can use a pick me up, there may be one critical element missing: Humor. Studies have shown humor is a key factor that can make content go viral. Here are 3 reasons your clients should be using humor in their campaigns.

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3 Questions to Avoid Shame-worthy Social Media Posts

Tue Jun 30, 2015

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Creating content for social media is a job that requires constant vigilance. One mishap can damage your client’s company and your client’s chances of keeping their job. Remember DiGiorno’s #WhyIStayed twitter debacle? Your clients can avoid these situations by asking themselves a few simple questions.

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3 Ps of a Perfect Periscope Plan

Tue Jun 23, 2015

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Video is taking over social media, and your clients need to be ready to incorporate new platforms into their social media portfolio. Recent trends indicate Periscope is poised to become a powerhouse of video-sharing.

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User Generated Content: A Key Ingredient for Marketing Success on Instagram

Tue Jun 16, 2015

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Are your social media clients finding success on Instagram? If not, they might be missing a critical ingredient: User generated content.

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Pinterest-ing Tactics to Power Up Your Clients’ Social Strategies

Tue May 26, 2015

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Pinterest is stepping up its game in the advertising business with a Pinteresting assortment of new ad units, features, tools and pricing mechanics for marketers.

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78% of Advertisers to Run Facebook Video Campaigns

Tue Apr 14, 2015

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For the first time, Facebook had more video views in 2014 than Youtube on the desktop format. If your marketers have not integrated video into their social campaign, then now is the time to discuss adding it!

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