Tag Archives: tablets

Surprise! Look at Which Demographics are Focusing on Mobile

Wed Sep 6, 2017

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We’ve all been under the impression that the younger half of the population is significantly more mobile-driven than the older generations, but that may not still be the case in the future.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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26% of Consumers Over Age 65 Make Purchases Via Tablets

Wed Dec 9, 2015

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The latest IAB Digital Shopping Report findings indicate shoppers’ mobile device use varies by age group. Marketers should be tweaking their smartphone and tablet campaigns accordingly.

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Over Half of Kids Prefer TV on Tablets

Wed Jul 8, 2015

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As far as today’s kids are concerned, watching TV on a big screen is BORING. When they want to see their favorite show, they pick up their smartphone or their tablet. This finding comes to us from a new Miner and Co. Studio report.

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Reaching Millennials through TV and Tablets

Thu Jul 10, 2014

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If your clients are looking for better ways to reach younger consumers with their ad campaigns, talk to them about combining TV with the tablet format. The new Connected TV App Discovery Report from NPD Connected Intelligence finds that Millennials are far more likely than other consumers to use tablets while watching TV. Their specific […]

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The Future of Media? TV Measured in CPMs, Tablets Save Print

Fri Mar 5, 2010

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The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.

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