Tag Archives: Television

Advertising Basics You Need to Know for the 2017-2018 TV Season

Wed Oct 11, 2017

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Here’s what your TV advertising clients need to know as you head into the new 2017-2018 television season.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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Multimedia Campaigns are Best for Reaching New + Existing Customers

Fri Oct 18, 2013

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A recent study by TRA and Comcast found that multimedia campaigns can be beneficial in reaching new + existing customers. Even if you don’t sell TV, you can still use the findings from this study in your sales efforts.

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TV, Newspaper Top Sources for Local Information

Wed Sep 28, 2011

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New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.

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Content is Crucial for Developing Future Local TV Revenue

Thu Sep 22, 2011

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The future holds challenges for the broadcast television industry. While panelists at last week’s discussion of Columbus, Ohio broadcast TV leadership highlighted their concerns about what lies ahead, they also shared their views on how to turn those challenges into opportunities, namely through providing good content.

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Which Is More Distracting, the DVR or the Smartphone?

Fri May 27, 2011

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Since DVRs first entered the market, advertisers feared the end of television advertising with consumers fast forwarding their way through ad after ad. A recent media study shows the DVR may not be the ad-killer the industry feared, but other distractions such as the smartphone are a real threat.

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TV Viewing Varies by Group, Oldest Adults Watch Most

Fri Apr 29, 2011

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Television viewing data for the fourth quarter of 2010 shows TV habits differ by demographic group, with the oldest Americans watching the most, and teenagers watching the least. The Nielsen also shows 2010 TV ad spending was up 8 percent over 2009.

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