Tag Archives: TV ads

Move Over, TV; Digital is What Today’s Kids Want

Wed Sep 13, 2017

0 Comments

Forget sitting around watching TV, today’s kids are all too eager to swap their TV time for a more digital media instead.

Continue reading...

Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

0 Comments

We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

Continue reading...

Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

0 Comments

Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

Continue reading...

And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

0 Comments

What media types should your clients be advertising through and which audience groups should they target with each?

Continue reading...

TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

0 Comments

Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

Continue reading...

44% of Consumers Prefer Digital Streaming Ads to Traditional TV Ads

Thu May 25, 2017

0 Comments

streaming

A new IAB study reveals a significant change in the number of consumers who are ‘mostly’ watching streaming digital video. This change has big implications for your advertisers.

Continue reading...

TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

1 Comment

streaming

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

Continue reading...

TV Viewers Will Watch TV Ads in Exchange for Earned Points and Promotion Codes

Mon Oct 10, 2016

1 Comment

Consumers aren’t exactly paying attention to TV ads. A new Hub Entertainment Research study shows marketers and media companies can take steps to improve viewer attitudes about and interest in these ads.

Continue reading...

Local TV Stations Experience Higher than Anticipated Ad Revenues!

Tue May 10, 2016

2 Comments

BIA/Kelsey forecasts U.S. local television station over-the-air advertising revenues to reach $20.8 billion in 2016, up 12.1 percent from 2015. Online local TV station ad revenues will grow to just over $1billion in 2016, up 13.3 percent over last year.

Continue reading...
Quantcast
Quantcast