Tag Archives: TV advertising

Move Over, TV; Digital is What Today’s Kids Want

Wed Sep 13, 2017

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Forget sitting around watching TV, today’s kids are all too eager to swap their TV time for a more digital media instead.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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Local TV is Not Dead!

Wed May 3, 2017

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Local TV is not only doing well, but is on the rise.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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streaming

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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75% of 55+ Consumers Say Watching TV Means Broadcast/Cable Networks

Wed Jan 25, 2017

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broadcast-only

Out of over 1,300 surveyed people between the ages of 16 and 74, which age groups were the most loyal to which TV networks?

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AE Consults with Co-op for $5,000 in New Business

Tue Apr 12, 2016

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Account Executive Lynette Whitman met with a brand-new potential advertiser for WBNG-TV/Binghamton’s CW. “The business owner mentioned that doing any substantial advertising with our station would be dependent on whether or not he would be able to receive co-op from one of his product lines,” Whitman explained.

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