Tag Archives: tv

Local TV is Not Dead!

Wed May 3, 2017

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Local TV is not only doing well, but is on the rise.

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Live Viewing Accounts for 84% of TV Time

Mon Apr 10, 2017

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TV

Your advertising clients should know that the vast majority of TV viewing is done live, and people are primarily watching traditional programming. This information comes from the 2017 U.S. Cross-Platform Future in Focus presentation produced by comScore.

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TV Ads in Lifestyle Programming Have a 22% Higher Consumer Impact Rate

Mon Apr 3, 2017

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lifestyle

Media sales reps are used to clients buying ad time during local newscasts. New research shows that TV viewers are paying attention to ads during other types of programming, too.

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TV Broadcasters Expect Higher Core Revenue in 2017

Mon Mar 20, 2017

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The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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Are You Helping Your Clients Target Niche Audiences with VOD?

Mon Jan 9, 2017

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Kantar Media has published its projections of several important trends that will impact TV station operators and ad sales. This report addresses questions that media salespeople may encounter as they pitch their stations and formats this year.

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TV Remains Tops for Consumer Media Time

Fri Dec 30, 2016

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When consumers want a little downtime, they turn to TV more than other media formats. This news is from eMarketer which is out with another study on exactly how much we engage with media.

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New Research: $1 Drop in TV Advertising = $3 Drop in Sales

Fri Dec 23, 2016

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recall

A study conducted by TiVo Research and 84.51°, commissioned by A+E Networks and Turner, finds a direct correlation between a cut in TV ad spending and a drop in product sales.

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TV Advertisers Signal Intent to Shift Resources to Digital

Mon Nov 28, 2016

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Borrell Associates spoke with over 1,500 businesses that purchase local TV for its 2017 Outlook” What Local Broadcast TV Advertisers are Planning” report. The advertising plans of these businesses offer media sales reps a glimpse at which trends they should watch for 2017.

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