Tag Archives: tv

Advertising Basics You Need to Know for the 2017-2018 TV Season

Wed Oct 11, 2017

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Here’s what your TV advertising clients need to know as you head into the new 2017-2018 television season.

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TV Predicted to be the Media Winner in 2018 Midterm Election Cycle

Mon Oct 9, 2017

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election

It’s not too early to start thinking about midterm elections. In 2018, Democrats will try to regain control of Congress by winning seats, while Republicans will try to hold onto their slim margin of power.

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Move Over, TV; Digital is What Today’s Kids Want

Wed Sep 13, 2017

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Forget sitting around watching TV, today’s kids are all too eager to swap their TV time for a more digital media instead.

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TV Rules As Purchase Influencer

Mon Aug 28, 2017

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TV

An ad industry expert from the early 1900s, E. St. Elmo Lewis, identified a specific set of factors that play a role in marketing effectiveness. In the 2017 Purchase Funnel study commissioned by TVB and conducted by GfK, these same factors were considered as experts exposed consumers to ads through a variety of media formats […]

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Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Local TV News Rules for 62% of Consumers

Mon Jun 26, 2017

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local

If your clients are asking about the power of TV when consumers are checking out developments in their city or town, the latest research from Videa has the answers they’re looking for.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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