Tag Archives: tv

Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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Local TV is Not Dead!

Wed May 3, 2017

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Local TV is not only doing well, but is on the rise.

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Live Viewing Accounts for 84% of TV Time

Mon Apr 10, 2017

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TV

Your advertising clients should know that the vast majority of TV viewing is done live, and people are primarily watching traditional programming. This information comes from the 2017 U.S. Cross-Platform Future in Focus presentation produced by comScore.

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TV Ads in Lifestyle Programming Have a 22% Higher Consumer Impact Rate

Mon Apr 3, 2017

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lifestyle

Media sales reps are used to clients buying ad time during local newscasts. New research shows that TV viewers are paying attention to ads during other types of programming, too.

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TV Broadcasters Expect Higher Core Revenue in 2017

Mon Mar 20, 2017

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The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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streaming

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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Are You Helping Your Clients Target Niche Audiences with VOD?

Mon Jan 9, 2017

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Kantar Media has published its projections of several important trends that will impact TV station operators and ad sales. This report addresses questions that media salespeople may encounter as they pitch their stations and formats this year.

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