Tag Archives: tv

Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Local TV News Rules for 62% of Consumers

Mon Jun 26, 2017

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local

If your clients are asking about the power of TV when consumers are checking out developments in their city or town, the latest research from Videa has the answers they’re looking for.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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Local TV is Not Dead!

Wed May 3, 2017

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Local TV is not only doing well, but is on the rise.

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Live Viewing Accounts for 84% of TV Time

Mon Apr 10, 2017

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TV

Your advertising clients should know that the vast majority of TV viewing is done live, and people are primarily watching traditional programming. This information comes from the 2017 U.S. Cross-Platform Future in Focus presentation produced by comScore.

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TV Ads in Lifestyle Programming Have a 22% Higher Consumer Impact Rate

Mon Apr 3, 2017

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lifestyle

Media sales reps are used to clients buying ad time during local newscasts. New research shows that TV viewers are paying attention to ads during other types of programming, too.

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