Tag Archives: tv

TV Broadcasters Expect Higher Core Revenue in 2017

Mon Mar 20, 2017

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tvviewers

The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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Blog

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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Are You Helping Your Clients Target Niche Audiences with VOD?

Mon Jan 9, 2017

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smartphone

Kantar Media has published its projections of several important trends that will impact TV station operators and ad sales. This report addresses questions that media salespeople may encounter as they pitch their stations and formats this year.

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TV Remains Tops for Consumer Media Time

Fri Dec 30, 2016

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tvgroupview

When consumers want a little downtime, they turn to TV more than other media formats. This news is from eMarketer which is out with another study on exactly how much we engage with media.

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New Research: $1 Drop in TV Advertising = $3 Drop in Sales

Fri Dec 23, 2016

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recall

A study conducted by TiVo Research and 84.51°, commissioned by A+E Networks and Turner, finds a direct correlation between a cut in TV ad spending and a drop in product sales.

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TV Advertisers Signal Intent to Shift Resources to Digital

Mon Nov 28, 2016

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smartphone

Borrell Associates spoke with over 1,500 businesses that purchase local TV for its 2017 Outlook” What Local Broadcast TV Advertisers are Planning” report. The advertising plans of these businesses offer media sales reps a glimpse at which trends they should watch for 2017.

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Traditional TV Remains a Key Media Focus for Most Consumers

Mon Oct 24, 2016

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tvviewers

Your clients are understandably obsessed about how much TV younger consumers are watching these days. Nielsen’s new report tracks consumer behavior during the course of a 5-year period and gives us a picture of important media-engagement trends.

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TV Delivers Strong Ad Recall

Mon Sep 19, 2016

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recall

We all do it – check out our phones or tablets when watching TV. Some of us watch TV alone while others watch with a group. But do any of us pay attention to the ads?

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Up to 66% of Cable TV Political Ad Spending Still to Come

Wed Sep 14, 2016

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voteballot

So far, the ad buying from politicians is a little different from what the pundits originally predicted. New reports from Kantar Media/CMAG and Viamedia explain what’s happening.

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