Tag Archives: video ads

Reaching Teen and Millennial Consumers Through Short-Form Video

Wed Aug 30, 2017

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Within the last three months, 54% of the U.S.’s general population have viewed short-form videos, and 48% of teens and millennials claim they watch this media format more than they did last year.

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How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Which Display Ads are Viewed for 5+ Seconds

Wed May 10, 2017

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Who should display advertisers be buying their display ad impressions from, and what kinds of display ads should be used?

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Video Advertising’s 3 Biggest Challenges and How to Handle Them

Wed Apr 19, 2017

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242 video advertising decision-makers agree that ad experience is one of the biggest problems today’s video advertisers face. And that’s only the tip of the iceberg.

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Did You Know Video Ads Are Most Effective Before Noon?

Thu Oct 20, 2016

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New research from YuMe shows that consumers are more receptive to video ads early in the day.

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Where, Oh Where Should Your In-Feed Ads Go?

Tue Aug 18, 2015

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Everyday, it seems like a new website has entered the scene, and chances are your clients will want to use it to communicate with consumers. But how do you know the type of ad that will be most effective?

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