Tag Archives: video

How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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Magazine Publishers to Snag More Digital Video Ad Money

Fri Jul 21, 2017

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video

Magazine publishers are exploring a range of new revenue streams. The most promising strategy may be all about digital video, but a Wall Street Journal article cautions that the shift will pose both opportunities and challenges.

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Digital Video To Drive Sales in Travel, Auto Verticals

Fri Jun 16, 2017

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Auto

Marketers are getting the message that digital video can be a powerful branding tool. New research from Marketingprofs shows the steps marketers are taking to use the format as a sales tool, as well.

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Explainer Videos: Why They Matter to Your B2B Sales

Tue Jun 13, 2017

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Do you have an “explainer video?” If not, you may be missing a great opportunity to boost sales! Video is now considered a game-changer for B2B sales, thanks to its ability to immerse buyers in a visual story.

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Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Which Display Ads are Viewed for 5+ Seconds

Wed May 10, 2017

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Who should display advertisers be buying their display ad impressions from, and what kinds of display ads should be used?

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Video Advertising’s 3 Biggest Challenges and How to Handle Them

Wed Apr 19, 2017

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242 video advertising decision-makers agree that ad experience is one of the biggest problems today’s video advertisers face. And that’s only the tip of the iceberg.

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VIDEO: AE Audits Her Way to New Digital Business

Tue Jan 17, 2017

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The 3rd Quarter 2016 Sell Smarter! Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.

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