Tag Archives: yellow pages

How to Sell Digital Marketing Services to the DIY SMB Owner

Fri Jul 14, 2017

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SMB

Despite keeping a hectic schedule, the results of a BIA/Kelsey survey show that nearly half, 48.3% of SMB owners are up for handling their own digital advertising. Here’s what is going on and how you can still sell to them.

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66% of YP.com Searchers Ultimately Make a Purchase

Tue Dec 9, 2014

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Can you guess which local search company is second in the marketplace, right behind Google? Yellow Pages. This industry powerhouse, renamed YP.com during its most recent transformation is rolling out new products and services.

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Traditional Yellow Pages Still Deliver for SMBs

Wed Aug 27, 2014

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Digital may be all the rage in the directory listing industry, but we shouldn’t discount the Yellow Pages completely yet. Writing for BIAKelsey, Rebecca Weingartner reminds readers that small and medium size businesses (SMBs) are heavy Yellow Page ad purchasers. According to the firm’s Local Commerce Monitor (LCM), SMBs will boost their digital and online […]

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Local Marketers to Connect via Yellow Pages

Wed Aug 3, 2011

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Old habits die hard. That sentence sums up the latest findings on how consumers search for local businesses. While there are numerous new platforms available, the top local media resource remains the Yellow Pages with 84% of consumers searching the print or Internet version for information.

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Automotive Boosts Revised Revenue Forecasts for Most Media

Fri Apr 2, 2010

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Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

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Search Engines Trump Yellow Pages for Local Info.

Fri Mar 6, 2009

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Almost one third of local business searches – once dominated by Yellow Pages – are now carried out online. According to TPM Directional Marketing’s annual Local Search Consumer Usage Study, search engines ranked number one for the first time, knocking Yellow Pages down to number two.

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